This section highlights a selection of projects I have had the pleasure of contributing to, alongside some of the initiatives I am currently working on within the cultural sector.

Each project represents a different part of my journey as a cultural entrepreneur, project leader, and community builder.

If you’d like to explore my work in greater depth, stay updated on current projects, or learn more about my professional background, feel free to follow me on LinkedIn.

VIBSTOCK FESTIVAL

About The Project: Upcoming music festival

My Role: Projekt Manager

Since the end of 2021, I have been responsible for communications, with a strong focus on nurturing creativity and supporting local talent, while continuously working to develop and grow the festival each year.

Starting in 2025, as the director and manager, I am transforming Vibstock Festival into a process-driven experience where young people have the freedom to create within their own frameworks. To achieve this, I have designed a straightforward training program that demystifies the process of organizing a festival. This program is divided into several focus areas—ranging from programming and logistics to marketing and community engagement—ensuring that each participant receives clear, practical guidance tailored to every aspect of festival production. This structure not only empowers the youth to develop essential skills but also encourages them to contribute creatively and confidently to every step of the festival’s journey.

This new approach goes beyond simply staging a musical event—it establishes a comprehensive journey that empowers the youth in provincial areas in Denmark like Viborg to conceptualize, design, and execute every aspect of the festival.

By doing so, we not only celebrate music but also foster an environment where emerging talents can experiment, collaborate, and grow into tomorrow’s cultural innovators in their own local area.

Social Media & Marketing Expert at Paletten

I work as a marketing and social media expert, responsible for promoting all of our events and concerts through targeted digital and printed campaigns. My role involves crafting comprehensive marketing plans, managing social media channels, and ensuring that both our online content and printed materials—such as posters, flyers, and brochures—consistently communicate our message to diverse audiences.

In addition, I lead several initiatives at Paletten, including the Kulturambassadører program that I founded. My role involves directing projects such as Jam Nights—where I craft its creative vision and coordinate cross-functional teams—and managing external collaborations with local cultural festivals like Viborg Culture School and Snapsting. By embracing an integrated approach, I drive innovative cultural projects that not only enrich our vibrant local community but also enhance the venue’s profile on both local and national stages.

^{Cultural Ambassadors Viborg – A Youth-Led Music & Community Project}

About the project: Cultural Ambassadors is a musical project platform for young cultural creators in Viborg aged 16–30.

📍 Vesterbrogade 10, 8800 Viborg

My Role: Project Leader

When? 2022 – 2026

As the project leader and founder of Cultural Ambassadors Viborg, I am proud to reflect on a remarkable initiative that empowered young people through music, creativity, and community engagement.

From 2024 to 2026, the project brought together young people aged 16–30 who shared a passion for music, culture, and creating meaningful experiences for others. What began as a vision to strengthen youth participation in Viborg’s cultural life evolved into a thriving community where young volunteers developed skills, built friendships, and created their own cultural events.

Working from our base at Vesterbrogade 10 in Viborg, participants gained hands-on experience in event planning, artist booking, communication, marketing, technical production, fundraising, and project management. Through workshops, mentoring, and real-life event execution, young people transformed ideas into reality while developing valuable professional and personal competences.

One of the project’s greatest achievements was the successful planning and execution of Vibstock Festival 2025, alongside a range of concerts, workshops, and community events. More than 40 young people actively participated throughout the project, taking ownership of everything from production and logistics to creative programming and volunteer coordination.

Inclusion and accessibility were central values throughout the initiative. The project welcomed participants from diverse educational, social, and personal backgrounds, creating a supportive environment where everyone could contribute according to their strengths and interests. By removing barriers to participation, we helped ensure that creativity and cultural engagement were accessible to all.

Beyond the events themselves, the project created lasting impact by strengthening local networks, inspiring new youth-led initiatives, and demonstrating how culture can be a powerful tool for well-being, learning, and community building. The experience equipped participants with practical skills, increased confidence, and a stronger sense of belonging while contributing to a more vibrant cultural landscape in Viborg.

Today, Cultural Ambassadors Viborg stands as a testament to what young people can achieve when given trust, responsibility, and the opportunity to lead. The relationships, knowledge, and structures developed during the project continue to inspire future initiatives and contribute to the ongoing development of youth culture in Viborg.

For more information about the project or future collaborations, feel free to contact:

Julia Choma
Project Leader & Founder

Paletten S/I
Tingvej 20
DK-8800 Viborg, Denmark
Email: paletten@paletten.dk

Culture Group

When? 2022 – 2026

In Studenterhus Aarhus I am a part of Culture Group as a Volunteer and I contribute as Project manager on the projects that I find interesting like Second hand bazar for students in Aarhus

My Role: Volunteer project manager

In Studenterhus Aarhus, I am actively involved in the Culture Group as a volunteer, where I serve as a project manager for initiatives that inspire me.

One of the projects I lead is the Second Hand Bazaar for students—a sustainable marketplace that facilitates the buying and selling of pre-loved items. In this role, I am responsible for planning, organizing, and executing the event, ensuring that every detail contributes to a smooth and enjoyable experience for participants.

My work goes beyond just event management; it is about fostering a sense of community and encouraging environmentally responsible behavior. By promoting reuse and recycling, the bazaar not only offers students an affordable way to access various goods but also contributes to a greener, more sustainable campus culture. Additionally, this experience allows me to develop and hone my leadership skills, while making a meaningful impact on the community.

Ultimately, my involvement at Studenterhus Aarhus is driven by a passion for creating inclusive, dynamic, and sustainable environments where students can connect, learn, and grow together.

Debate at Spot+ and Kulturmødet Mors

My Role: Organizer and Fundraiser

When? 2025

Project Overview: Young People in Focus – The Pathway to Sustainable Frameworks for Young Cultural Organizers

This panel debate, titled “Youth in Focus: The Road to Sustainable Frameworks for Young Cultural Organizers,” which I cooperated with several key partners in the music & cultural sector. In partnership with Paletten, Fermaten, Platform K, Restuge, and Studnterhuset Aarhus, the debate examines how venues and cultural institutions can effectively communicate and support their work with young cultural organizers to create lasting, sustainable frameworks.

Panel Participants:

Julia Choma (Paletten)
Asbjørn Lyhne (Fermaten)
Jeppe Vind (Platform K)
Alexander Engel (Restuge)
Mathias Folke Madsen (Studnterhuset Aarhus)

Moderator:

Torben Vinter

The discussion will delve into how existing initiatives can be reinforced and effectively shared among institutions, emphasizing the development of networks, exchange of expertise, and innovative solutions that benefit both the young talents and the overall sustainability of the music industry. Designed for a professional audience, the debate offers practical strategies and actionable insights aimed at inspiring and empowering the next generation of cultural leaders.

Read more about the debate on Spot + website.

Performative Debate about the Classic Music

My Role: Organizer, Fundraiser, Violinist and Composer)

Collaboration partner: Johan Valdemar Hegaard Gabrielsson (pianist and componist)

ABOUT THE PERFORMATIVE DEBATE:

Is classical music doomed? The recession in the popularity of classical music culture is causing orchestras around the world to shut their doors. Musicians of the 21st century are fighting a hard battle for sustainable working conditions in a highly competitive labor market. The music is “preserved,” but the genre itself has faded into a niche. So what do we do now? Does classical music culture need a reformation, or a renaissance?

Join us as Julia Choma and Johan V. H. Gabrielsson seamlessly fuse performance and debate in a unique concert setting that challenges classical music culture through music, dialogue, and reflection.

The duo will present a program of classical works spanning from the Baroque era to 2025, blending performance with conversation to explore sociocultural biases within the classical music sphere.

About the Duo:

Julia Choma: A passionate violinist and driving force in the cultural sector, Julia holds an academic background in aesthetics and culture from Aarhus University and works as a project manager within the music and cultural industries. Beyond her professional endeavors, she is an active volunteer dedicated to fostering a more inclusive and accessible cultural scene.

Johan Valdemar Hegaard Gabrielsson: A pianist, composer, and conductor renowned within the Aarhus choral community, Johan performs both as an accompanist and soloist in the duo.

Having met during their studies in Aesthetics & Culture at Aarhus University, Julia and Johan now join forces in their artistic pursuits.

I am JULIA _(eng)

MY UPCOMING BOOK

(eng)

My upcoming book is a deeply personal narrative about how I rose from a violent and abusive background to create a life filled with hope and self-determination. Through my own struggle, I have managed to change my destiny and ensure the safety of my family.

From as early as five years old, I began writing down my thoughts as a way to process the harsh realities and brutality of my early years. This writing was not only a means of self-reflection but also a lifeline during the darkest moments of my childhood.

Now, I want to share my story with the world—not just to recount my journey, but also to empower others who feel trapped in cycles of violence and adversity. My narrative is also a testament to breaking free from the constraints of a limiting social and cultural legacy, proving that we can forge our own paths despite our past.

This is a story of embracing inner strength, believing in oneself, and transforming pain into a foundation for a brighter future.

(dk)

Min kommende bog er en dybt personlig fortælling om, hvordan jeg rejste mig fra en voldelig og misbrug præget baggrund for at skabe et liv fyldt med håb og selvbestemmelse. Gennem min egen kamp har jeg formået at ændre min skæbne og sikre min families tryghed.

Allerede fra femårsalderen begyndte jeg at skrive mine tanker ned som en måde at bearbejde de barske realiteter og den brutalitet, jeg oplevede i mine tidlige år. Denne skrivning var ikke kun en metode til selvrefleksion, men også en livline i de mørkeste øjeblikke af min barndom.

Nu ønsker jeg at dele min historie med verden – ikke kun for at berette om min rejse, men også for at give styrke til andre, der føler sig fanget i cyklusser af vold og modgang. Min fortælling er desuden et vidnesbyrd om, hvordan man kan bryde fri fra en begrænsende social og kulturel arv og skabe sin egen vej trods fortidens skygger.

Dette er en historie om at omfavne sin indre styrke, tro på sig selv og omdanne smerte til fundamentet for en lysere fremtid.

(pl)

Moja nadchodząca książka to głęboko osobista opowieść o tym, jak zdołałem wznieść się ponad przemoc i uzależnienia, które naznaczyły moje wczesne życie, aby stworzyć przyszłość pełną nadziei i samostanowienia. Dzięki własnej walce udało mi się zmienić swoje przeznaczenie i zapewnić bezpieczeństwo mojej rodzinie.

Już od piątego roku życia zacząłem zapisywać swoje myśli, aby przetworzyć surowe realia i brutalność, których doświadczałem we wczesnych latach. Pisanie to nie było jedynie metodą autorefleksji, lecz również lifeliną w najciemniejszych momentach mojego dzieciństwa.

Teraz pragnę podzielić się swoją historią ze światem – nie tylko po to, aby opowiedzieć o mojej drodze, ale także, aby dać siłę innym, którzy czują się uwięzieni w cyklach przemocy i przeciwności losu. Moja opowieść jest także świadectwem tego, jak można zerwać z ograniczającym dziedzictwem społecznym i kulturowym, i wytyczyć własną ścieżkę, mimo cieni przeszłości.

To historia o przyjmowaniu wewnętrznej siły, wierze w siebie i przekształcaniu bólu w fundament dla jaśniejszej przyszłości.

To follow what I’m currently working on and learn more about the projects I’ve been involved in, feel free to connect with me on LinkedIn.

Location

Aarhus/ Viborg

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